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Advice & Training
For Local

Basic Marketing Principles

13th February, 2019

9:30am to 12:30pm, at Sacred Heart House, Silverlink Rd, Tamworth, B77 2EA

Listed under: Training

Basic Marketing Principles
The Right Start - Basic introductory sessions to get you started
Run by Support Staffordshire

Who should attend:
This session is aimed at those who are new to marketing or those looking to broaden their marketing knowledge.

Whether you are a new organisation looking at marketing products or services or just wanting to broaden current techniques for the purposes of fundraising, getting more service users or simply raising awareness, this introductory session will provide the basic marketing principles organisations can use.

Topics covered:
• What is marketing and why it is important
• What are marketing aims and why they should be clear
• Brand identity - what does a brand say about an organisation?
• The techniques of SWOT analysis and an organisations position within their environment
• The basic essential components of a marketing plan
• Marketing techniques to reach a wider target audience

Book online at or request a booking form by contacting the training team on:
t 01785 413162 e

Special rates for Shropshire RCC members - use the code SRCC25 when booking

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